Commercial Agents – 4 Techniques for Selling Commercial Property Today

When it comes to selling commercial property today, it is fundamentally important to ensure that the correct method of sale is selected. This is where the professional real estate agent will advise the owner of the property and give examples of the alternative methods of sale.

Not all methods of sale work well at the same time, on the same property. The best method of sale for the property promotion should be the one that attracts the buyers to the property and encourages them to act in the sale. If the wrong method of sale is chosen, the buyers will find the sale process frustrating and will be inclined to sit back and wait to see how the property promotion evolves.

Time is of the essence when it comes to implementing a property marketing campaign. If you cannot capture and encourage the enquiry within the first six weeks of the marketing campaign, it is likely that the property enquiry will slow and diminish. That is why most of the marketing money is spent at the front of the campaign rather than being spread across a lengthy period of time.

The techniques for selling commercial property are the methods of sale and here are the four main methods consider:

  1. Selling a property at a price tends to be the preferred method of sale for many vendors. The vendor scan set their price at the beginning of the campaign with some margin for movement in negotiation. This therefore removes the threat of the unknown when it comes to price establishment. Unfortunately a property that is taken to the market by this method will usually take time to sell as there is no urgency in the sale process. The buyers can take the time and look at a number of properties before they will make any offer on the subject property. Overpriced properties may not even get an offer.
  2. Selling a property by auction is more desirable when it comes to momentum and encouraging buyers to act. It should also be said that not all properties auction well. The best properties to take to auction are those that are attractive and in demand. An unusual property with limited buyer interest should not be taken to auction. As part of the auction campaign it is wise to structure a vendor paid marketing package that comprehensively promotes the property into the target audience. Normally this would be a vendor marketing commitment of about 1% of the expected sale price. Read the rest of this entry »

Ways To Get The Most From Selling Your Home

If you own a home, it is probably your largest investment. So when the time comes to sell your house, it is critical that you take the necessary steps to get the most you can out of the sale. When selling a house, it always helps to work with a real estate agent that knows what they’re doing. In addition, there are several other things to consider when it comes time to put your home on the market. 

The first thing to look at is exactly how badly you need to sell your home. Degrees of motivation will always vary depending on the individual. Some people just want to move to a bigger (or smaller) home, but they’re not really too concerned about when that occurs. Sellers in this category can afford to wait several months and hold out for the price they want.

There are others who need to move right away because of a job transfer, family situation, or some other reason. In these cases, the seller will need to be much more flexible on their asking price. If you happen to fall into the category of those that need to sell their home quickly, a good rule of thumb is to price your home around 10% below the lowest selling price of recently sold comparables in your area. This pricing level will nearly guarantee you will receive a good amount of prospective buyers.

To make your home even more attractive, you may want to consider throwing in some extras that buyers don’t normally see. One of the things that helps give buyers additional piece of mind is a home warranty that covers everything in the house usually for a year (though you can purchase for a longer period of time). These warranties are fairly cheap-generally only a few hundred dollars extra, but for some buyers who want extra assurance, the warranty could end up being a deciding factor.

Now, setting your price competitively and adding some extra incentives is only half the battle. You also need to make your home look attractive to the buyers. This starts with cleaning up the interior. Get rid of all personal stuff and store it away. Read the rest of this entry »